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Michael Albert

Marketing and Sales | Marketing and Advertising

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Hi, I am Michael Albert, Marketing and Sales Conquistador

Michael Albert's Bio:

Michael Albert's Experience:

• Retail Merchandising Sales at Advantage Sales and Marketing

  November 2012 - Present

  • Successfully introduce, sell and implement special promotional campaigns at over 80 supermarket chain stores and Walmarts to boost sales, increase product awareness and secure preferred additional-to-shelf product placements exclusively for dozens of Unilever health & beauty and grocery products (from Dove and Axe to Ben & Jerry’s and Best Foods brands). • Using retail experience and relationship building skills, gain agreement and support from store managers, secure preferred product placement, re-merchandise, place signage, and generate awareness and enthusiasm with employees prior to launch and during promotions.

• Costco Product Launch Program Champion at NY Deli Patrol's Carvery Line Division

  February 2011 - April 2011

  As a Consultant, I serve as the Costco Relationship Champion & Road Show Program Director - Build detailed Costco Road Show sampling program including food demo display, staffing, training and overall implementation. - Create positive relationships with Costco Warehouse and Headquarters executive staffs. - Sales 200% over expectations resulting in multiple product placement. http://www.moreflavorperpound.com + http://www.carveryline.com

• VP Sales/Director of Promotions at Caffe Classico Foods

  September 2003 - April 2007

  Commanded strategic sales initiatives to expand customer base and penetrate new markets for key food products lines. Oversaw creative development of packaging, logos, website, and collateral sales materials. Built extensive North American distributor and broker networks, and fostered viable, long-term business relationships. Devised and implemented trade show participation programs. Major Contributions: o Expanded market reach of gourmet food manufacturer from a regional customer base to extend throughout the United States and Canada. o Landed major retail and food service accounts, such as UNFI, SunOpta, Costco, Wegmans, Central Markets, Bristol Farms, Gelson's, Whole Foods, Melt Gelato, Juice It Up!, and Robeks. o Drove the success of Belizza sorbet product line to achieve the #2 ranking in North America within the acai product category, creating all aspects of the brand and delivering 95% of overall sales. o Increased sales of shelf products by spearheading an effective food sample program. o Enhanced annual revenue by $1M+ by instituting a private label program for major retailers. o Earned "Best of Show" awards for several major tradeshows, such as UNFI, Wegmans and Southwest Traders.

• Former President & Board Member at American Marketing Association

  January 1995 - December 2005

  Southern California Chapter.

• Co-Founder, VP Operations & CMO at Body Renaissance Medical Corporation

  January 2001 - August 2003

  Established and managed business operations to bring portable cosmetic medical treatments to user locations. Promoted service lines to potential yet diverse customer base, ranging from consumers, medical practices, clinics, spas, and salons. Negotiated optimal terms with vendors, researched equipment, and procured supplies. Major Contributions: o Pioneered the first full-range, portable cosmetic medical service. o Developed and implemented successful business infrastructure to generate $500K in revenue within first 2 years. o Boosted referrals by 25% per quarter by establishing an effective referral program.

• Sr. VP, Marketing & Sales at Rare Medium Group

  April 2000 - January 2001

  Internet company producing major Web properties such as Amazon and eBay. Senior Vice President of Marketing and Sales, Speak4Free.com Drove the growth of a free VoIP telephone service to a nationwide customer base based on a business model that utilized data mining to deliver user-specific messaging. Managed a $24M marketing budget, and grew revenue base through direct selling strategies targeting advertisers. Collaborated with software engineering team to optimize data collection. Major Contributions: o Played key role in the development and success of Speak4Free.com, the forerunner of popular VoIP providers like Skype and Vonage. o Secured 250K individual users and 1200 corporate NGO users. o Cultivated major advertisers such as Sony, CBS, and Sears by enabling them to test the service and prompting users to enlist new members through usage.

• Director of Marketing at Jfax.com/Fax4Free.com (G2 Communications)

  1998 - 2000

  Start-up company offering the first free Web-based fax services that ultimately grew to industry prominence and was acquired by J2 Communications, Inc. Director of Marketing Oversaw marketing, public relations, and advertising activities to support corporate objectives and grow user base. Created and implemented winning marketing plan, and developed and delivered presentations for investors. Oversaw trade magazine and radio advertising campaigns. Major Contributions: o Secured 250K individual users and 1200 corporate NGO users. o Sold major corporate clients by creating customized programs for large accounts such as Fox Sports, UCLA, Wired, and MLB's San Francisco Giants.

• Director of Marketing at Hollywood Park, Inc

  1993 - 1997

  o Played key role in driving new casino to achieve #2 ranking among 256 in the state, generating $80M in annual revenue. o Managed a $3.5M marketing budget and produced 250+ special events, including the largest poker tournament in the world. o Bolstered multicultural attendance by 60%+ through implementing promotional campaigns targeting Asian communities.

• SENIOR PROFESSIONAL: Marketing o Sales o Business Development at Casino + Advertising Agencies

  1993 - 1993

  Note: Additional roles include Director of Marketing of Bicycle Club Casino, Director of New Business for JWT RECRUITMENT ADVERTISING and progressive titles such as Vice President, Branch Manager, and National Sales Director for AUSTIN KNIGHT ADVERTISING. Details upon request.

• Sales & Marketing Conquistador/Consultant at Albert & Associates - Above The Fog Marketing & Sales Venture Consulting

  January 1997

  CONSULTING HIGHLIGHTS o Clarifying company messaging and boosting sales since 1997 o Devise and implement strategic sales and marketing solutions for corporate clientele. o Led advertising and media buying teams for Toyota's Scion division. o Drove development of Brazil Chill product line by creating successful marketing and selling programs targeting raw foods and ingredient brokers.

Michael Albert's Education:

• Social Media Marketing University

  2009 – 2009
  Certification: Social Media Strategist

• City University of New York

  1969 – 1972
  BA
  Concentration: Psychology

Michael Albert's Interests & Activities: